Turn optical consults
into predictable revenue

Replace manual workflows and fragmented tools with one platform that helps opticians sell with confidence and customers buy with clarity.

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ImecHans AndersBrussels HubKrysInnovirisDirekt OptikEebicEyes & MoreTokaiImecHans AndersBrussels HubKrysInnovirisDirekt OptikEebicEyes & MoreTokaiImecHans AndersBrussels HubKrysInnovirisDirekt OptikEebicEyes & MoreTokai

What is Optisuite ?

A digital assistant
for modern opticians.

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Smart recommendations

The app recommends 2–3 pairs tailored to that customer's needs. Computer, sun, occupational, each with a reason that makes sense to them.

Lens visualization

Every lens option shown on screen, best-in-class first. Staff stop selling. The app demonstrates and customers choose premium because they understand why.

Frame fitting

AI facial scan measures 1,000+ points to recommend the frames best matched to each customer's morphology. No guesswork for staff. No doubt for customers.

Optical measurements

Pupillary distance, fitting height, frame alignment taken digitally. Fast, precise, professional. No manual measuring, no errors.

Price & Promotions

Price, options, promotions all on one screen, updating in real time. Staff build the quote with the customer. Transparent, fast, no surprises.

HQ analytics

See what happens inside every consultation: conversion per staff member, promotion impact, store performance. Before Optisuite, you saw results. Now you see why.

Optisuite guides your staff through every consultation, so every customer gets the right recommendations, and every store performs like your best one.

+300,000 In-store customer interactions

Join the optical revolution

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Turn sales best practices into repeatable performance.

One tool,
total control

Your consultations, pricing, and performance in one place.

Built-in upsell,
no pressure

Premium options are introduced naturally at the right moment in the consultation.

Complex lenses made
understandable

Visual explanations turn technical options into clear, confident customer decisions.

Faster consults,
less admin

Digital tools replace paper and Excel to save time without cutting corners.

Built for confident

consultations

Stop guessing what your customer needs and make the perfect recommendation, every time.

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Everything you need.
One platform.

Man’s face with geometric facial mapping overlay, showing measured pupillary distance for left and right eyes in millimeters

Measurements

Fast, precise digital optical measurements.

Split view of a woman using the virtual eyewear try-on feature

Calculator

Real-time lens configuration and pricing.

Split view of a woman using the virtual eyewear try-on feature

Frame

AI-powered frame selection.

View of an optical store through a simulated basic progressive lens

Vision profile

Structured needs-based recommendations.

What clients say

Trusted across
the optical industry.

★★★★★

"By visually providing customers with a preview of possible eyewear options, they can much better discern which choices suit them based on lifestyle and appearance."

ND

Nicolas De Smet

Optician, Optotavi

★★★★★

"Working with Ditar as a retailer is exactly how we're used to operating: fast, flexible, creative, yet with a keen eye for detail. Ditar truly understands the dynamics of the optical retail industry."

YH

Yves van Hest

Director Business Development, Nexeye

★★★★★

"Working with Ditar is working with a team that knows what is going on in the ophthalmic sector. They understand very quickly what you want and translate it seamlessly into ready-to-use technology."

KL

Kurt Leuridan

CEO, Tokai

Your customer has changed. Is your store ready?

What Optisuite replaces.

Confusing experience :

Customers often feel overwhelmed when comparing lens options, pricing, and promotions.

Time lost on admin :

Opticians lose time on paperwork, inventory, and pricing instead of serving customers.

Slow, manual process :

Manual, bulky measurement tools cause delays and inconsistent results.

Visual clarity :

Demos clarify options instantly, increasing average sales by 23%.

Customer-focused workflow :

Automation streamlines operations, enabling more personalized, high-value consultations.

Instant AI precision :

iPad-based optical measurements ensure accuracy and deliver 43% faster service.

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Get started

Ready to transform
your consultations?

See Optisuite in action with a personalised demo. No commitment, no pressure — just a 30-minute walkthrough built around your store.

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