Revenue Growth May 25, 2024
Turn optical consults
into predictable revenue
The in-store platform that replaces manual tools, empowering opticians and giving customers confidence
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What is Optisuite ?
A digital assistant
for modern opticians.
Optisuite is an application that supports in-store consultations, guiding pricing, recommendations, and measurements in real time so opticians sell with confidence and customers buy with clarity.
Built for confident
consultations
Stop guessing what your customer needs and make the perfect recommendation, every time.
Optisuite
The tools you need to boost sales
and customer satisfaction.
Centering
Calculator
Magic Mirror
Find glasses
GUIDED WORKFLOW
Support the optician during sale
Optisuite guides opticians step by step, from explanation to measurements and pricing, helping them stay confident, accurate, and efficient without switching tools.
- Zero Admin Breaks: Measurements and data entry happen within the sales flow, eliminating the need to switch to a separate PC or device.
- Automated Pricing Engine: Complex catalog rules and promotions are calculated automatically, removing the risk of manual pricing errors.
- Customer-Centric Focus: By handling the technical logic in the background, the tool frees the optician to focus entirely on advice and relationship building.
Find the perfect frame
IN 6 SECONDS, EVERY TIME.
FOR YOUR CLIENT
Help customers decide with confidence
Visual guidance helps customers understand frames, options, and choices, reducing hesitation at the moment of decision.
- Side-by-side comparison: Display frames together on screen to help customers validate their choice faster and minimize returns.
- Premium lens visualization: Demonstrate intangible lens benefits (coatings, thickness) visually to justify higher value options.
- Natural upselling: Structure the conversation to introduce relevant second-pair options without aggressive sales pressure.
Decision Support
FASTER DECISIONS, SMOOTHER SALES.
CENTRAL CONTROL
Stay in control across stores
Prices, promotions, and product logic are managed centrally, ensuring consistency across every store and faster onboarding for new staff.
- Instant Deployment: Push new pricing strategies, catalog updates, or promotional campaigns to the entire network in one click.
- Operational Consistency: Ensure that a customer receives the same standardized level of service and pricing logic in every location.
- Built-in Training: The guided workflow acts as a guardrail for new hires, allowing them to sell correctly from day one with less supervision.
For management
INSTANT PRICE COMPARISON
100% DIGITAL. 100% EFFORTLESS
Deliver perfect measurements effortlessly
Deliver total accuracy and reliability without bulky tools or complex setups.
- AI-Powered Precision: Capture precise measurements for all lens types, from single vision to advanced progressives.
- No Accessories Needed: Remove manual errors and the clutter of traditional measuring devices.
- Built for Trust: Offer customers a professional, high-tech experience that inspires confidence in your expertise
100% Digital
100% EFFORTLESS
Your customer has changed. Is your stores ready?
What Optisuite replaces.
Confusing experience :
Customers often feel overwhelmed when comparing lens options, pricing, and promotions.
Time lost on admin :
Opticians lose time on paperwork, inventory, and pricing instead of serving customers.
Slow, manual process :
Manual, bulky measurement tools cause delays and inconsistent results.
Visual clarity :
Demos clarify options instantly, increasing average sales by 23%.
Customer-focused workflow :
Automation streamlines operations, enabling more personalized, high-value consultations.
Instant AI precision :
iPad-based optical measurements ensure accuracy and deliver 43% faster service.
Customer say
Helping customers visualize lens and frame options changes everything. They understand their choices better, prices are clear, and they make decisions faster.
THOMAS MILLER
Director Business Development
Optisuite transforms how optical stores operate by bringing more speed, clarity, and conversion power to every interaction.
23%
Avg. Revenue Increase
80%
Error Reduction
25%
Cost Reduction
Network-wide
Visibility
Monitor adoption and sales performance in real-time. Move from estimating store activity to seeing exactly how the sales flow is executed in every location.
Predict Trends: Use data-driven insights to optimize stock, plan ahead, and make informed decisions.
Maximize Efficiency: Identify opportunities to improve operations and drive profitability.
Blog
Real business impact
The way people buy eyewear is constantly changing. We share simple, straight-to-the-point articles on new technology and better ways to serve customers. Read our latest advice to help your business grow easily.
Product mix May 25, 2024
Drive adoption of premium progressive lenses
Scalability May 25, 2024
Ensure consistent sales execution across all stores
Evaluate Optisuite
For your store
You don't need a full rollout to start. Test the platform in a few locations to validate the impact on your sales.
Frequently Asked Questions
Optisuite is a digital sales platform for optical retail. It is not just a catalog app, but an operational system that replaces manual processes (paper catalogs, Excel price lists, manual measurements) with a single guided workflow. It enables opticians to sell more effectively and allows retail chains to standardize sales execution.
Optisuite is a native iPad solution, designed for in-store mobility. Using an iPad removes the physical barrier (the desk) between the optician and the customer, while maintaining the power of a complete sales tool.
No. Optisuite acts as the sales interface (Front-Office) facing the customer. It integrates with your existing PMS. We replace the disconnected tools that slow down sales (calculators, paper, isolated demo tools) and push final data (orders, measurements) to your PMS.
Optisuite focuses on control and performance. Modules include: centralized pricing & promotions, guided sales workflow, integrated measurements within the flow, and network management from HQ.
Yes. Optisuite is built to standardize sales across multiple countries. The platform supports English, French, German, Italian, and Dutch, allowing HQ to deploy a single strategy across different territories.
We recommend starting with a pilot program in a small group of stores (3 to 5). This allows you to validate the impact on your KPIs (average basket, product mix) and confirm field team adoption before considering a full-scale rollout.
Designed to power every
eyewear consultation
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