Turn optical consults
into predictable revenue
Replace manual workflows and fragmented tools with one platform that helps opticians sell with confidence and customers buy with clarity.
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What is Optisuite ?
A digital assistant
for modern opticians.
Optisuite is an application that supports in-store consultations, guiding pricing, recommendations, and measurements in real time so opticians sell with and customers buy with clarity.
+300,000 In-store customer interactions
Join the optical revolution
Get StartedTurn sales best practices into repeatable performance.
Built for confident
consultations
Stop guessing what your customer needs and make the perfect recommendation, every time.
Everything you need.
One platform.
Measurements
Fast, precise digital optical measurements.
Calculator
Real-time lens configuration and pricing.
Frame
AI-powered frame selection.
Vision profile
Structured needs-based recommendations.
What Optisuite replaces.
Confusing experience :
Customers often feel overwhelmed when comparing lens options, pricing, and promotions.
Time lost on admin :
Opticians lose time on paperwork, inventory, and pricing instead of serving customers.
Slow, manual process :
Manual, bulky measurement tools cause delays and inconsistent results.
Visual clarity :
Demos clarify options instantly, increasing average sales by 23%.
Customer-focused workflow :
Automation streamlines operations, enabling more personalized, high-value consultations.
Instant AI precision :
iPad-based optical measurements ensure accuracy and deliver 43% faster service.
Customer say
By visually providing customers with a preview of possible eyewear options, they can much better discern which choices suit them based on lifestyle and appearance
NICOLAS De Smet
Optician
Designed to power every eyewear consultation
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Frequently Asked Questions
Optisuite is a digital sales platform for optical retail. It is not just a catalog app, but an operational system that replaces manual processes (paper catalogs, Excel price lists, manual measurements) with a single guided workflow. It enables opticians to sell more effectively and allows retail chains to standardize sales execution.
Optisuite is a native iPad solution, designed for in-store mobility. Using an iPad removes the physical barrier (the desk) between the optician and the customer, while maintaining the power of a complete sales tool.
No. Optisuite acts as the sales interface (Front-Office) facing the customer. It integrates with your existing PMS. We replace the disconnected tools that slow down sales (calculators, paper, isolated demo tools) and push final data (orders, measurements) to your PMS.
Optisuite focuses on control and performance. Modules include: centralized pricing & promotions, guided sales workflow, integrated measurements within the flow, and network management from HQ.
Yes. Optisuite is built to standardize sales across multiple countries. The platform supports English, French, German, Italian, and Dutch, allowing HQ to deploy a single strategy across different territories.
We recommend starting with a pilot program in a small group of stores (3 to 5). This allows you to validate the impact on your KPIs (average basket, product mix) and confirm field team adoption before considering a full-scale rollout.