About Optisuite

Why Optisuite?

We believe every optician should be able to deliver their best customer experience. Optisuite brings expertise, technology and a clear sales process together so customers choose with confidence and retailers perform consistently.

Book a Demo
An optician showing eyewear options to a customer on a tablet during an in-store sales journey

One guided flow
for every sales journey.

Optisuite helps the optician understand customer needs, recommend the right products and build a clear offer together with the customer.

The Optisuite lens profile step of the sales journey, shown on an iPad

Understand the customer

Start with the right questions.

A simple guided conversation turns customer needs into personalised eyewear recommendations.

The Optisuite eyewear cart with frames, lenses and pricing, shown on an iPad

Build the right offer

Make every option clear.

Frames, lenses, pricing and promotions come together in one transparent customer experience.

Opticians combine clinical knowledge, product expertise and genuine care for the person in front of them. We built Optisuite to turn that expertise into a consistent customer experience.
Alexandra MacsimovCEO & Co-founder, Optisuite

Built by people who
understand optical retail.

Industry expertise, software and enterprise architecture brought together in one team.

Dan Tatar, Co-Founder and CTO of Optisuite

Dan Tatar

Co-Founder · CTO

Leads engineering and platform architecture. Builds the backend and infrastructure that keep Optisuite fast, secure and scalable in every market.

Alexandra Macsimov, Co-Founder and CEO of Optisuite

Alexandra Macsimov

Co-Founder · CEO

11+ years in the optical industry, from the shop floor to international retail chains. Drives strategy and international expansion.

Andrei Bozga, Co-Founder and CPO of Optisuite

Andrei Bozga

Co-Founder · CPO

Leads product vision and development. Turns retailer needs into a clear, scalable product experience for teams and customers.

How we create value

One purpose.
Three outcomes.

  1. Step 01

    Empower the optician.

    Give every team member a clear flow and confidence in every recommendation.

  2. Step 02

    Clarify every choice.

    Help customers understand and compare personalised recommendations with confidence.

  3. Step 03

    Make performance repeatable.

    Create one sales process that can be measured, improved and repeated across every store.

Turn every sales journey
into better performance.

Discover how one guided sales journey can create more confident teams, clearer customer choices and more predictable sales.

Book a Demo